Press release
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september 16, 2016 - Hublot
Hublot takes it to another level by presenting the first ever animated movie for the MP-05 LaFerrari Sapphire
It's 7.30 pm and night is falling over the City of Angels. On the roof of the Ace Museum, 50 clients are comfortably ensconced in Ferraris. They are enjoying a sneak preview of a world premiere, the first animated film from #hublot, a joint production that has been created by Digital Domain, world leaders in action movies and visual effects. On the bill is a 1200 HP hybrid supercar, the FXX K, and a superwatch with a 50-day power reserve. A world record for #hublot.
Los Angeles - 7 September 2016
Cinema city, a perfect location for the pre-release of the “MP-05 LaFerrari movie – A tribute to the FXX K”. #hublot invites its clients to enter the heart of the Miracle Mile, watched over by the Hollywood sign, the mythical symbol that embodies the magic of the world’s movie capital. The roof of the Ace Museum with its unique, futuristic decor has been turned into a drive-in cinema where the #hublot magic can once again unfold. In spite of the very fifties feel, this evening's feature is not a classic American movie but a real digital revolution. #hublot is presenting its first animated film. A world premiere that presents #hublot as world leaders, with special effects that are worthy of Hollywood’s top blockbusters, and starring a supercar, the #ferrari FXX K, and a superwatch, the MP-05 "LaFerrari" Sapphire. Thanks to the virtuosity of Digital Domain, its historic record (power reserve of 50 days) has now been immortalised on film. The whole FXX K environment has been reconstituted with special computer effects. All the images have been animated by a real-life driver at the steering wheel, and the technical features of the car have been configured to provide the most realistic driving experience possible. In a world of computer-generated images, the idea is to offer the public a real experience and realistic sensations. It is an audio-visual experience, as Digital Domain have created a soundtrack in Hollywood action-movie style, based on the FXX K's engine.
Link to watch the video: https://youtu.be/sXXeLbWiTE0
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