racing

february 22, 2018 - Mercedes-AMG Petronas Motorsport

More than a machine: Mercedes-AMG Petronas Motorsport unveils its most advanced Formula One car ever, the F1 W09 EQ Power+

Keen to start #racing again next month, an excited Mercedes-AMG Petronas Motorsport team launched its new car today at the #silverstone International Circuit with a multimedia reveal show, live online broadcasts and shakedown runs

New #F1 car completes its first laps at Silverstone
Toto Wolff: "This is always a very exciting time because what has been designed is coming together and coming alive."
Lewis Hamilton: "I'm just looking forward to #racing again!"
Valtteri Bottas: "As a driver you feel really special to be able to drive that machine."
Please find additional media assets, including driver Q&As and tech specs, attached. These are also available on our media site

With only a little over a month to go until the first race of the 2018 FIA Formula One season, Mercedes-AMG Petronas Motorsport today took the wraps off the all new Mercedes-AMG #F1w09eqpower.

Team partners, guests and media joined the team for the reveal show at #silverstone, while Mercedes fans around the world took part in the action and watched the unveiling of the new #F1 challenger live online. For one fan in particular, shakedown day turned out to be a once in a lifetime experience. Having won the team's launch contest, he and his stepdaughter were invited for a VIP experience on-site at #silverstone. The main reveal show paid tribute to Mercedes' long motorsport history, featuring emotional footage of some of the team's most painful defeats and most thrilling victories.

As the most advanced machine ever conceived by Mercedes-AMG Petronas Motorsport, the 2018 car aims to write its own chapter in that long #racing heritage while at the same time pushing the technological boundaries of motorsport. The #F1w09eqpower is improved in every area over its predecessor and will become the fastest Mercedes Formula One car in history.

Christened Mercedes-AMG #F1w09eqpower, the new car proudly carries the "EQ Power+" designation which was launched to the world on last year's car. As part of the naming strategy of Mercedes-AMG, "EQ Power+" stands for the brand's future performance hybrid models. The Formula One team is proud to have led the way that was followed by the Mercedes-AMG Project ONE show car revealed in Frankfurt last year. The EQ Power+ designation places the #F1 car and its state-of-the-art hybrid power unit at the forefront of the future Mercedes-AMG line-up, showcasing how #F1 technology is accelerating the future of motor #racing and #automotive technology in general.

The launch was part of the team's official 100 km filming day, during which the #F1w09eqpower completed its first laps of Silverstone's 2.98 km International Circuit with #valtteribottas behind the wheel. Lewis Hamilton's run in the car is scheduled for the early afternoon.

- Videos (1)

- Photogallery (52)

M147567

5184x3457, 2MB

M147565

5184x3455, 2MB

M147562

5184x3456, 2MB

M147555

5760x3841, 9MB

M147545

4000x2667, 4MB

M147538

4000x2667, 4MB

M147511

8688x5792, 10MB

M147510

8688x5792, 17MB

M147509

8688x5792, 12MB

M147508

8688x5792, 14MB

M147507

8688x5792, 11MB

M56963

5760x3840, 3MB

M147569

5333x8000, 6MB

M147568

4000x6000, 4MB

M147659

5760x3840, 8MB

M147658

5760x3840, 8MB

M147657

5184x3456, 2MB

M147656

5184x3456, 3MB

M147655

5184x3456, 2MB

M147645

5184x3456, 2MB

M147638

5184x3457, 2MB

M147631

5184x3456, 2MB

M147620

5184x3456, 2MB

M147612

5184x3455, 1MB

M147585

5184x3456, 3MB

M147584

5184x3456, 3MB

M147582

5184x3455, 2MB

M147581

5184x3455, 2MB

M147580

5184x3456, 2MB

M147579

5184x3457, 2MB

M147575

5760x3840, 10MB

M147574

5259x3506, 6MB

M147573

4809x3206, 7MB

M147571

5760x3840, 8MB

M147570

5760x3840, 9MB

M81878

5184x3456, 2MB

M61638

4961x3307, 1MB

M60033

5184x3457, 2MB

M147671

4000x2667, 3MB

M147669

4000x2667, 3MB

M147667

4000x2667, 4MB

M147666

4000x2667, 4MB

M147665

4000x2667, 2MB

M147664

4000x2667, 2MB

M147663

4000x2667, 4MB

M148127

2000x1333, 185KB

M148126

2000x1333, 186KB

M148125

2000x1333, 253KB

M148124

2000x1333, 288KB

M148123

2000x1333, 276KB

M148122

2000x1333, 264KB

M148121

2000x1333, 292KB

- Documents (8)

Launch F1 W09 EQ Power+

157KB

2018 Press Pack

321KB

Tech Specs Launch 2018

113KB

Lewis Hamilton Q and A Launch 2018

130KB

Valtteri Bottas Q and A Launch 2018

126KB

Toto Wolff Q and A Launch 2018

125KB

James Allison Q and A Launch 2018

130KB

Andy Cowell Q and A Launch 2018

126KB

Related news

april 21, 2024	april 19, 2024	april 17, 2024
2024 Chinese Grand Prix - Sunday	2024 Chinese Grand Prix – Friday	2024 Chinese Grand Prixview
Fighting drives net double points finish in ShanghaiGeorge Russell finished P6 and Lewis Hamilton P9 in Sunday’s Chinese Grand Pri...	Stake F1 Team KICK Sauber kept on top of changing conditions to record a double-SQ3 in the first Sprint Qualifying session of the ...	Daniel Ricciardo #3“Really looking forward to getting back to Shanghai. It's been five years since we raced there, so selfishly I ...
Automotive Racing	Automotive Racing	Automotive Racing
#lewishamilton #racing #engine #people #sportscar #totowolff #performance #automotive #georgerussell #auto #andrewshovlin #classifica #gare #2024f1worldchampionship	#racing #f1 #cina #auto #alfaromeof1teamstake	#vettura #racing #f1 #cina #auto #visacashapprb
Download all	Download all	Download all
1 1	3	3

You might be interested in

march 22, 2024	march 06, 2024	february 29, 2024
2024 Australian Grand Prix - Friday	On the road together: Stake F1 Team KICK Sauber chooses Scania as its Official Team Supplier	BWT Alpine F1 Team and Alpine Endurance Team announce partnership with INFINOX
Work to do overnight after first day of running in Melbourne• The team experimented throughout Friday’s track action to continue i...	Stake F1 Team KICK Sauber will drive towards a sustainable future, as the team launches a partnership with transport solutions pro...	INFINOX marks its 15th year with ground-breaking partnership with BWT Alpine F1 Team and Alpine Endurance Team.INFINOX, marque mon...
Corporate Racing	Automotive Corporate Racing	Corporate Racing
#australia #racing #f1 #petronas #mercedes #grandprix	#truck #partnership #f1 #scania #alessandroalunnibravi #stake #2024f1worldchampionship #stakef1teamkicksauber	#racing #competition #wec #partnership #f1 #alpineracing #bwtalpinef1team #motorsport
Download all	Download all	Download all
10 1	1	3 2