giugno 22, 2016 - Hankook
Hankook Debuts New Truck Products at the 31st ADAC Truck Grand Prix at the Nürburgring
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|Once again this #racing season, #hankook is showcasing its #truck products in the #truck Grand Prix at the Nürburgring, clearly underscoring its position as a premium European tyre maker in the #truck segment. Besides providing its own exclusive customer hospitality area, #hankook will also be presenting the extensive #hankook Brand World from July 1st through the 3rd. Brand World will present a selection of Hankook's highly modern and high-performing #truck tyre range to the public, among other new products such as the SmartFlex AH35, winner of the 2016 Red Dot Award, and the AL10+ e-cube MAX, a low profile tyre. At the #event, visitors can also view the #hankook branded Black Rooster show #truck belonging to 3 time FIA European #truck #racing Championship European Champion Jochen Hahn.|
|June 22nd, 2016, Neu-Isenburg |
Just like last year, premium tyre maker #hankook is once again participating in the #adactruckgrandprix at the Nürburgring, with a major presence for its customers. "We have significantly expanded our commercial vehicle segment over the past few years. At this year's #truck Grand Prix, we will be presenting two new tyres, the SmartFlex AH35 and the AL10+ e-cube MAX as a low profile tyre," explains Dietmar Olbrich, Hankook's Vice President of Sales and Marketing for the German-speaking markets. "Big commercial vehicle makers like MAN, Mercedes-Benz, and Schmitz-Cargobull trust our technically high performing tyres. We want to demonstrate our success to our customers here in the Eifel region, and we are looking forward to a successful weekend together." The company will be presenting its products in an area of over 500 square metres, offering exclusive hospitality and a #hankook Brand World, where visitors can view the Black Rooster show #truck and a selection from the tyre maker's updated #truck tyre range. The product range includes the SmartFlex AH35, the steering axle all season tyre honoured with the Red Dot Award 2016, which was recently debuted at the CV show in Birmingham and which will be presented to the German market for the first time at the #truck Grand Prix.
With the SmartFlex AH35, fleets and freight companies will be able to benefit from fuel-efficient all year round tyres with great service life and traction for the steering axle. The multi-3D sipes and the straight and curved grooves on the tread provide especially effective traction. The grooves channel water excellently, especially during hydroplaning. Even in snow, slush, or ice, the steering axle tyre offers an M+S label and 3 PMSF symbol, meaning it's well prepared for any winter weather situation. Furthermore, the stiffness of the tread blocks fosters an especially fuel-efficient driving style. Combined with the wide tread design, the profile design also supports even tyre wear and therefore high mileage, lowering the total cost of ownership for fleet and freight companies over the long term.
Another #truck tyre by #hankook that deserves special attention at the #truck Grand Prix is the new low profile AL 10+ e-cube MAX tyre for long-haul use in size 355/50R22.5. It is specially designed for the requirements of high-volume transport and recommended for the steering axle.
At #hankook Brand World, visitors and customers will also be able to view #truck tyres for construction site use, such as the SmartWork AM09 and SmartWork DM09, as well as TL10+ e-cube MAX trailer tyres for long-distance use.
Hankook has sponsored 3 time #truck #racing European Champion Jochen Hahn as part of its #truck marketing activities for some time; Hahn will once again be taking part in #event activities for the tyre maker at the Nürburgring.