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april 07, 2016 - Mazda

Mazda races towards MX-5 engagement in Europe

Mazda is today launching its new ‘Friends of MX-5’ program, designed to give something back to fans of the iconic #mx5 roadster across Europe. This includes the chance to race in a new #mx5 race car at the legendary American circuit, #mazda Raceway Laguna Seca.

‘Friends of MX-5’ will offer unique benefits and rewards, including once-in-a-lifetime experiences, catering for both driving enthusiasts and for those interested in areas such as music and the arts.

The #mx5 is a true driver’s car and #racing will form an integral part of the inaugural year of ‘Friends of MX-5’. #mazda already supports selected #mx5 race series across Europe, and through ‘Friends of MX-5’ it will be launching a #mazda European #mx5 Cup championship on the online #racing platform, iRacing.

In keeping with the grassroots appeal of the #mx5, racers for the Barcelona final will be drawn from national road race competitions, the #mx5 competition in iRacing and winners of simulator #racing at #mazda events.

Those who make the final will be tested behind the wheel of a full race-specification 2016 #mazda #mx5 Cup #racing car, and five lucky drivers will win a place in the prestigious #mazda Global #mx5 Cup final at Laguna Seca, California. 

“‘Friends of MX-5’ is a great way for #mazda to give something back to existing enthusiasts, while also attracting new fans with great rewards and experiences that go beyond purely automotive,” said Wojciech Halarewicz, Vice President Communications, #mazda Motor Europe.

“Its #racing program also highlights the MX-5’s #racing pedigree and opens up some incredible opportunities for those who want to experience driving an #mx5 at the highest level.”

Mazda welcomes all the friends of #mx5 to join in and share the fun, passion and joy that the #mazda brand exudes. Amongst other things, friends will receive regular communications about benefits and the unique rewards which #mazda will expand over time as the ‘Friends’ grow.

For more information on the Friends of #mx5 programme please visit the Friends of #mx5 Facebook page:https://www.facebook.com/MazdaFriendsofMX5/, set to go live by 7 April 2016. 

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