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november 26, 2017

All roads lead to Rome: the i30 N Driving Experience

International motor journalists visited Rome to experience the #hyundai #i30n for the first time. As well as scenic road driving, they also got to take it for a spin on the race track.

Famous for its food, history and culture, Italy is also a haven for car enthusiasts. The country has a rich #automotive pedigree and is home to several iconic race tracks, as well as the sort of picturesque winding roads that attract producers of programmes like Top Gear to film segments there. These factors made it the perfect setting for #hyundai Motor’s #i30n Driving Experience. For one week in September, journalists from throughout Europe descended upon the country’s capital, Rome, to drive the #i30n for the first time.

The #i30n is based on three cornerstones

The #i30n is Hyundai’s first high-performance car under the N line-up. The idea was born at #hyundai Motor’s global R&D Centre in Namyang, Korea before being developed and tested at #hyundai Motor’s European Test Centre at the Nürburgring in Germany. The ‘N’ logo represents both of these places, as well as symbolising a chicane, which represents the ultimate driving experience on winding roads.

The #i30n is based on three cornerstones under the ‘Fun to Drive’ theme: Corner Rascal, Everyday Sports Car and Race Track Capability. The #i30n Driving Experience was designed to demonstrate these aspects, as participants got to enjoy a mix of urban driving routes, curvy roads and some laps around the Autodromo Vallelunga race track.

The #i30n is an Everyday Sports Car

In the morning, the journalists were handed a set of keys so that they could drive a shiny new #i30n. The day's agenda included a number of different experiences, allowing the drivers to discover the emotional #i30n and learn more about the N brand. The groups were instructed to head north to the Autodromo Vallelunga, where they would get the chance to unleash it on the race track and experience some technical workshops with Albert Biermann, #hyundai Motor's Head of Vehicle Test and High Performance Development. The other groups spent the morning enjoying a scenic drive through rural Italy close to Vallelunga, taking in small towns such as Trevignano, Nepi and Faleria along the way. In the afternoon, the groups switched around.

This initial drive demonstrated the i30 N’s capability as an everyday sports car, and one that is just as practical for daily commuting to the inner-city as it is doing laps around a #racing circuit. This is thanks in large part to its five drive modes, including Eco, Normal, Sport, N and N Custom, which allow drivers to adjust the character of the car. For this first journey, the motor journalists had the chance to assess the i30 N’s credentials as a pure hatchback by experiencing these different modes.