Cookie Consent by Free Privacy Policy website Spring/summer 2019 campaign il Gufo Underwater
december 14, 2018 - Il gufo

Spring/summer 2019 campaign il Gufo Underwater


For the ninth consecutive season, Il Gufo's Spring/Summer 2019 campaign stars the French photographer #sergeguerand (www.instagram.com/sergeguerand/?hl=it ).

For their latest mission, the small team of sea explorers has boarded their ship and set sail through the bluest of waters on a journey filled with adventure.

The sophisticated atmospheres created by contrasts and back-lighting – clearly inspired by the 1930s – serve as a backdrop to shots starring elegant garments, while a lively, playful style highlights the collection's brighter shades, characteristic of a casual-chic look.

The decision to use only natural light has allowed the photographer to produce some highly evocative images, enhancing his subjects and taking the audience on a journey to far-off lands.

With constant references to the marine world in both the collection and the setting of the SS19 campaign, #ilgufo draws inspiration from the moral message of the renowned explorer and naval officer Jacques-Yves Cousteau: “Knowing your planet is a step towards protecting it.”