november 07, 2023 - Scuderia Alphatauri
Scuderia Alphatauri - Scuderia Alphatauri partners with Gundam for the Las Vegas grand prix
Scuderia AlphaTauri is pleased to announce a special one-off event partnership with Bandai Namco Entertainment America Inc., bringing the GUNDAM franchise to the Formula 1® grid for the upcoming Las Vegas Grand Prix. Throughout the week, Yuki Tsunoda and Daniel Ricciardo will showcase Gundam decals of the RX-78-2 GUNDAM and XVX-016 GUNDAM Aerial on the headrests of the AT04 as they battle for points around the Las Vegas Strip Circuit ™.
The partnership with Bandai Namco’s GUNDAM brand goes beyond traditional Formula 1® sponsorships and includes exciting activations at the Las Vegas Grand Prix that are sure to be memorable for fans. In addition to the decals on the racing cars, fans will be able to experience nearly ten-foot tall GUNDAM statues on display around the team’s facilities, as well as a promotional video with driver Yuki Tsunoda in an iconic GUNDAM-inspired racing suit. Also commemorating the partnership is a unique, custom-designed Perfect-Grade Unleashed model of the Mobile Suit RX-78-2 GUNDAM with exclusive Scuderia AlphaTauri decals and colours (for display only). All new GUNDAM features for the event in Las Vegas, including RX-78-2 and Yuki Tsunoda artwork inspired by Scuderia AlphaTauri, have been created as well. For the race weekend, two GUNDAM BASE POP-UP Stores will be available by Elara by Hilton and The Park by MGM, around the Las Vegas Strip Circuit™ area. “One of the longest running Sci-Fi franchises in the world, GUNDAM has always been able to connect with fans all around the globe with its featured themes of heroism, standing up to adversity, and overcoming tremendous odds, mirroring in fiction the real-life challenges F1 drivers face each and every race,” said Karim Farghaly, Senior Vice President of Corporate Development at Bandai Namco Entertainment America Inc. “We partnered with Scuderia AlphaTauri because of their vision and cooperation to help bring GUNDAM to the inaugural Las Vegas Grand Prix, in a way that will be memorable and meaningful to both F1 fans and GUNDAM fans alike.” Since its debut in 1979, the GUNDAM franchise has centred around gifted pilots commanding technologically advanced machines – mirroring the same technological vision the Bandai Namco GUNDAM team sees in Formula 1® racing. The GUNDAM franchise spans a collection of toys and collectibles, animated series, feature-length films, and a wide variety of video games. “GUNDAM is a globally recognized and beloved media franchise with passionate fans in every corner of the world. We immediately embraced the GUNDAM spirit and are delighted to welcome them as a partner of Scuderia AlphaTauri for the 2023 Las Vegas Grand Prix," said Fabian Wrabetz, Director of Marketing and Communication at Scuderia AlphaTauri. "This will be a collaboration to remember with multiple on and off-track activations that will push the limits of fan engagement in a fun and exciting way.” |
MicrosoftTeams-image (184)
2999x1522, 416KB
Fb thumb Gundam
1200x630, 491KB
Related news |
||
|
|
|
april 26, 2024
|
april 24, 2024
|
april 07, 2024
|
|
The course for Audi's Formula 1 project continues to be set. Following the announcement of the complete takeover of the Sauber Gro... |
Visa Cash App RB Formula One Team is pleased to announce a technical partnership with the global leader in 3D printing of high-per... |
Suzuka 07 April 2024After the most difficult qualifying of the season so far, Scuderia Ferrari made up for it on Sunday in Japan, ... |
Download all 
You might be interested in |
||
|
|
|
march 24, 2024
|
february 05, 2024
|
november 16, 2023
|
|
Melbourne 24 March 2024Scuderia Ferrari put together a perfect weekend in Australia with Carlos Sainz and Charles Leclerc securing... |
Williams Racing has today unveiled the team's new livery for the car that will be driven by Alex Albon and Logan Sargeant in the u... |
Formula 1 is all set to make a return to the streets of Las Vegas this weekend for the first time in 41 years and to say that ever... |
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness