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novembre 04, 2016 - Goodyear

Goodyear supports safer winter driving for SUVs

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Goodyear supports safer winter driving for SUVs
  • Goodyear equips Europe’s growing #suv car segment with winter tires
  • SUV drivers have an extra reason to feel safer: Goodyear‘s UltraGrip Performance #suv Gen-1 winter tire delivers shorter braking distances on dry, wet and icy roads. 

SUVs are on the rise in Europe

The #suv and 4x4 car production has increased sharply in EMEA since 2012  and is expected to grow steadily in the coming years. According to the Motoring Research, SUVs are Europe’s most popular car class and data from Jato  revealed that the number of SUVs sold has increased by 24% last year, making them the best-selling car segment in Europe for the first time. “There are a couple of reasons for this boom: lower cost, lower fuel prices, versatility of the car and high maneuverability. But mainly, the reason more and more #people are buying SUVs is simply a matter of style, especially with many brands revealing new models”. says #martijndejonge, Brand Director Consumer PBU EMEA.

45 years of excellence in winter tires
In response to this boom, #goodyear launches a new tire aimed at SUVs: the UltraGrip Performance #suv Gen-1, the newest member of the UltraGrip winter tire family.
With the launch of this tire, #goodyear anticipates to fulfill the growing demand of #suv tires. Since the launch of Goodyear’s first UltraGrip tire in 1971, engineers have continuously been improving its technology and innovation, which made #goodyear one of the leaders in the winter tire market over the last 45 years.

Delivering enhanced grip
Due to their size, SUV’s increase the drivers’ confidence and make them often feel much safer in their bigger vehicles, giving them the false impression that they don’t need winter tires. However, it is even more important for SUV’s to be equipped with appropriate tires in winter conditions. These vehicles are heavier and their center of gravity is higher than that of passenger cars. As a consequence, forces exerted on the tire are stronger, making braking and handling more challenging. A paradox that #goodyear now has solved.

Martijn de Jonge, Brand Director Consumer PBU EMEA: "We leveraged both our experience in #suv tires and our top-notch winter tire technologies to introduce a #suv tire in our award-winning UltraGrip Performance range. Thanks to its modified design, the UltraGrip Performance #suv Gen-1 delivers enhanced  grip and helps contribute to safer driving on wintery roads."

More information on the press release

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