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The brand new PEUGEOT #3008dkrs of Peterhansel/Cottret, Loeb/Elena and Despres/Castera completed the 2017 #dakar Rally's 9, 000-kilometre run through Paraguay, Bolivia and Argentina on the top three steps of the final podium in Buenos Aires, Argentina. Today's landmark one-two-three result takes PEUGEOT's score on the famous cross-country #rally to six outright victories and is ideally timed to coincide with the launch of the new Peugeot 3008 SUV's career across the world. RED, WHITE AND BLUE Thirty years after its initial #dakar #rally success in 1987, Peugeot provided another demonstration of its know-how with an assertive one-two-three finish on this year's #event in South America. Peterhansel/Cottret, the most successful crew in the event's history, flew the French tricolour high and proud as they steered their PEUGEOT 3008DKR over this year's challenging route which included high-altitude running, tougher navigation and appalling weather. The 2017 #rally turned out to be a close, drama-packed affair with numerous leader changes and exceptionally small gaps at the order's sharp end from start to finish. A NEW RECORD FOR STÉPHANE 'MONSIEUR DAKAR' PETERHANSEL They say 13 is unlucky for some, but #stephanepeterhansel is unlikely to subscribe to that theory now that he has beaten his own record and taken his personal tally of #dakar #rally wins to 13 in total (six on two wheels, seven on four wheels). #stephanepeterhansel and #jeanpaulcottret produced a near-perfect run this time round to clock up their seventh success together, allowing the latter to register a new record for co-driver victories. FAST-LEARNING WORLD CHAMPIONS Sébastien Loeb/Daniel Elena demonstrated impressive progress on only their second #dakar #rally outing. In addition to emerging as the fastest crew of the fortnight, they combined shrewd pace management with strong navigational skills. Their chances of victory took a blow on Day 4, however, when an engine issue cost them 26 minutes, proving cruelly decisive in the final reckoning. The Franco-Monegasque pair ended up second overall for the second year running and posted the highest number of fastest stage times (five from 10). FIRST PODIUM HONOURS ON FOUR WHEELS After coming seventh overall in 2016, #cyrildespres and #davidcastera shared the #dakar Rally's podium celebrations for the first time on four wheels after previously securing five and three bike victories respectively. The crew of the N°307 PEUGEOT 3008DKR also recorded their first fastest time in the car category and even appeared at the top of the provisional leader board on the evening of Day 4 after one of the 2017 event's most selective stages, hinting that there's still plenty more to come from the French pair. UNFORTUNATE EARLY EXIT After providing further evidence of their speed, Sainz/Cruz were in the process of easing into the provisional lead when they were unfortunately eliminated. Damage sustained by the N°304 car in a series of rolls on Stage 4 proved too much for the mechanics to repair within the authorised time and the Spaniards were forced to hand in their timecard at the bivouac in Tupiza. A WORTHY SUCCESSOR The PEUGEOT 3008DKR successfully took over the baton from last year's winning car – the PEUGEOT 2008DKR – to make an immediate mark on the world's toughest cross-country #rally. The two-wheel drive car warded of its all-wheel drive opposition to reveal the value of the technical configuration chosen by Team Peugeot Total. In spite of unfavourable changes to the regulations (bigger air restrictor), work on the car's engine and suspension in recent months paid big dividends. At the same time, the switch to a body shape derived from that of the Peugeot 3008 SUV permitted an aerodynamic package which favoured high top speeds. A SOLID GOLD #dakar RECORD Team Peugeot Total's one-two-three finish on the 2017 #event isthe latest in a long list of #dakar #rally successes for the brand. It is PEUGEOT's sixth overall victory and its second podium lockout from seven participations.
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