Press release
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gennaio 29, 2021 - Alfa Romeo Racing
Sauber Motorsport and Singha continue history together
Comunicato Stampa disponibile solo in lingua originale.
Hinwil, 29th January 2021 – #saubermotorsport and #singhacorporation will add another chapter to their history together as the two brands announce an extension of their #partnership for the 2021 season – the third year of this relationship.
Singha Corporation is a subsidiary of Boon Rawd Brewery, the first brewery to be established in Thailand: the company has produced Singha, the original Thai beer, since its beginnings in 1933; the clear, crisp-tasting brew and its trademark mystical golden lion logo becoming synonymous with Thailand itself. Alongside its flagship product, #singhacorporation also produces other major beer brands and a range of sodas and mineral waters, catering for all tastes.
Singha Corporation has a long history in motorsport, both in Thailand and internationally, and has been part of the #saubermotorsport family since 2019, leveraging its #partnership with the team and its drivers, Kimi Räikkönen and Antonio Giovinazzi, to bring to light an ambitious activation programme.
The #singhacorporation logos will once again be prominent on the team’s C41 and on the drivers’ suits throughout the 2021 season.
Voravud Bhirombhakdi, Senior Executive Vice President, Boon Rawd Brewery: “It is wonderful to continue our close relationship with #saubermotorsport. Having been involved in Formula One since 2010, we can truly say we have found our home with #alfaromeoracing ORLEN: just like our company, which originates from a family business, Sauber very much feels like a big family and we are proud to be part of it.”
Frédéric Vasseur, Team Principal #alfaromeoracing ORLEN and CEO #saubermotorsport AG: “In the fast-changing world of Formula One, it’s a very good sign to see a #partnership of this kind stretch into its third year. #singhacorporation has been a true friend of our team since their arrival and we’re committed to honouring this #partnership in the best possible way: fighting for positive results on track and giving 100% to develop our activation off it.”
Yan Lefort, Commercial Director, #saubermotorsport: “We are delighted to welcome #singhacorporation as a partner once again. From the start of our relationship, three years ago, this felt more like a family relationship than a business #partnership: two groups of #people, sharing values, objectives and principles, coming together for a common target. We are looking forward to developing an exciting activation plan with them and reaching out to our fans with it.”
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