Press release
817KB
marzo 24, 2021 - Alfa Romeo Racing
Racing in style: Alfa Romeo Racing ORLEN to wear CODE-ZERO on and off track
Comunicato Stampa disponibile solo in lingua originale.
Hinwil, 24th March 2021 – #alfaromeoracingorlen will race in style in 2021 and beyond after signing a new multi-year #partnership with #fashion and lifestyle specialist, #codezero. The sportswear brand will dress the #alfaromeoracingorlen team both on track, with an exciting range of technical gear, and on the road, with their trademark stylish casual wear.
CODE-ZERO takes inspiration from the innovations brought on by global yacht #racing, in which it is an established supplier, applying the tenets of technical clothing to the similarly technology-driven world of motorsports: the result is a crossover look between sport and casual wear, integrating high performance clothing into a 24/7 lifestyle.
The full range of kit worn by the team will be available for all fans to purchase on the brand-new #codezero online store, coming soon, on which fans will be able to browse the full collection, as well as a wide range of stylish accessories.
Frédéric Vasseur, Team Principal #alfaromeoracingorlen and CEO Sauber Motorsport AG: “Our team takes great pride in our style and the #partnership with #codezero will help us burnish our credentials in this regard. CODE-ZERO’s style and technical prowess, refined through their participation in global yacht #racing, are a perfect match for our team and we are looking forward to wearing their clothes with pride, trackside and as we travel.”
Marc Blees, CEO at #codezero: “’Speed is your friend’ - this counts for motorsport, as well as for yacht #racing, where we originally come from. Speed is everything, same as the smallest detail which will make the difference: this will feature in the collections we developed for #alfaromeoracingorlen. The collections are endorsed by professional sailors so the ’21 collections will be inspired by the drivers. We’re proud to act on the highest level in #racing with a well-organized team, and with Kimi, Antonio and Robert we have an incredible mix of experience and youthful enthusiasm to draw from.”
The iconic logo of #codezero will feature on the Alfa Romeo #racing C41’s crash structure and sidepods, as well as, obviously, on the CODE-ZERO-styled team wear.
Further information in the press release to download
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