Press release
847KB
aprile 15, 2021 - ABB Formula E
Bimini Bon Boulash headlines Formula E's new influencer tribe designed for next generation sports fans
Comunicato Stampa disponibile solo in lingua originale.
- The Offset is Formula E’s new collective of UK-based influencers including Bimini Bon Boulash, #joshdenzel, #joeweller and Shmee150
- The diverse group of influencers, with a combined Instagram following at launch of 7.6 million, will drive a shared mission for positive change
- The Offset will introduce new audiences and the next generation of socially conscious sports fans to the ABB FIA #formulae World Championship
London, England, (April 15, 2021) – #formulae has today launched The Offset - Formula E’s new #influencer tribe who will come together to introduce new audiences to the sport of #formulae and play their part in its vision to accelerate sustainable human progress through the power of electric #racing.
Dubbed The Offset, 50 creators will come together to form the tribe, with the first 25 UK-based influencers being announced today, who have a combined Instagram following of 7.6 million*. The collective is built on long-term relationships held directly by #formulae and will extend over time to include wider international markets. A pioneering move within motorsport, The Offset will inspire the next generation of socially conscious sports fans to follow, engage with and shape the future of this progressive brand of all-electric #racing.
At launch, The Offset will include RuPaul’s Drag Race UK finalist #biminibonboulash, sports and #entertainment presenter #joshdenzel, YouTube sensation #joeweller and supercar vlogger Shmee150. The diverse nature of The Offset means their communities care about a range of cultural and lifestyle passion points all united by common values aligned to Formula E’s vision to accelerate sustainable human progress.
The pinnacle of electric motorsport, Formula E’s unpredictable, highly competitive #racing is underpinned by equally powerful reason. Recognising the impact of sport as a force for good, #formulae was founded to counteract climate change by accelerating the adoption of electric vehicles, a mission which has since evolved to an all-encompassing race for better futures, as part of the FIA’s #PurposeDriven movement for motor sport’s positive contribution to society.
Further information in the press release to download
Bimini Bon Boulash
1066x1332, 82KB
Josh Den el
2000x1000, 512KB
Joe Weller
2685x3356, 3MB
News correlate |
||
|
|
|
aprile 15, 2024
|
aprile 15, 2024
|
aprile 15, 2024
|
|
La seconda gara dell’E-Prix di Misano è stata ricca di colpi di scena come quella del giorno precedenteJean-Éric Vergne è andato a... |
Comunicato Stampa disponibile solo in lingua originale. Nick Cassidy takes his fourth podium of the season for Jaguar TCS Racing i... |
Nel weekend di gara presso il circuito di Misano, Rowland ottiene una vittoria importante, mentre Fenestraz si piazza nella top 10... |
Scarica tutto 
Ti potrebbe interessare anche |
||
|
|
|
aprile 11, 2024
|
aprile 11, 2024
|
aprile 11, 2024
|
|
E-Prix di Misano, 13 e 14 aprile 2024, sesta e settima tappa del Campionato mondiale ABB FIA Formula E.Dopo la gara di Tokyo, prim... |
Il compositore tedesco Mathias Rehfeldt collabora con il Nissan Formula E Team per rilasciare una colonna sonora espressiva mixata... |
Nissan Formula E Team punta a confermare la serie di risultati positivi raggiunti nelle ultime gare e a migliorare il secondo post... |
Inglese 
Scarica tutto 
Condividi
Condividi via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Tecnologia
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness