Alfa Romeo Racing ORLEN and CODE-ZERO push the boundaries of style with new online shop

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Hinwil, 22 June 2021 – Alfa Romeo #racing ORLEN and #codezero launched a new fan and customer experience as they unveiled the team’s new online shop at www.alfaromeoracingstore.com. The e-commerce platform features an engaging, user-centric design, giving Alfa Romeo #racing ORLEN’s growing legion of fans an immersive experience as they browse the team’s new range of leisurewear, accessories and, of course, teamwear designed by #codezero.

In addition to the popular replica range, featuring the items worn by Kimi Räikkönen, Antonio Giovinazzi, Robert Kubica and the team trackside, #codezero will be unveiling dedicated collections at special moments in the season – with one still-secret line in the works to celebrate Kimi’s 20 years in Formula One.

CODE-ZERO, a stalwart of the sailing world, is known for its high-quality clothing and accessories but also for pushing the boundaries of technology – not just in its garments but also in the platforms on which they are traded. As part of the raft of innovations introduced on the Alfa Romeo #racing ORLEN store, fans will be able to purchase their favourite items with one click straight from social media, thanks to Instagram and Facebook Shopping.

With a focus on a stylish and artistic presentation of its collections, the Alfa Romeo #racing ORLEN online shop is sure to appeal to the ever-expanding cohort of Formula One fans. Unique and authentic – just like the team: #codezero is redefining the way merchandising is done in the sport.