Appointments in the Alpine management committee

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• As of January 1^st, 2022, #davidgendry is appointed Vice President Communication Alpine. He will join the Alpine Management Committee under the guidance of Laurent ROSSI, Chief Executive Officer of Alpine. He will also report to Christian STEIN, Vice President of Brands Communication at Renault Group.
• As of January 1^st, 2022, #oliviercamus is appointed Alpine Marketing-Communication Director, replacing #davidgendry. He reports to Cédric JOURNEL, Alpine Sales & Marketing Vice President.

David Gendry's missions will be to deploy the global communication strategy for the Alpine brand in line with the strategic plan presented in January 2021. In particular, he will have to steer the deployment of communication activities through a 100% electric product plan.

David Gendry's role will also be to give a strong and coherent identity to the whole of Alpine's competition programme, with Formula 1 as the main platform, which is essential for the development of the Alpine brand's reputation and image on a global scale.

Born in 1976, David GENDRY holds a Master's degree in Business and Tax Law from the University of Aix en Provence. In 2000, he began his career as a business lawyer with the PSA Peugeot Citroën Group. In 2003, he joined the Sales department and was appointed Marketing and Communication Director of Peugeot Sport. In 2009, he became Sales and Marketing Director of Peugeot in the Czech Republic. 
In 2012, #davidgendry joined Volkswagen Group France as Marketing Director for Seat France. In 2016, he was appointed Global Digital Director for Seat in Spain. In 2018, he was assigned to China as Vice President of Sales and Marketing for one of the Volkswagen Group's joint ventures. Since 2020, #davidgendry has been Managing Director of the Seat and Cupra brands in Portugal. 

David GENDRY was appointed Alpine Marketing and Communication Director on 19 April 2021.

Further information in the press release to download