Comunicato stampa
105KB
agosto 03, 2023 - Opel
Pioneering Electric Rally Car as Art Car with a Statement: The Opel Corsa Rally Electric Designed by Elisa Klinkenberg
- Berlin-based artist designs electric rally car
- Pioneering #corsarallyelectric becomes “Art Car” with a statement
- Women vie for glory in ADAC #opel Electric Rally Cup “powered by GSe”
- Video featuring #corsarallyelectric designed by #elisaklinkenberg opens social media campaign
Rüsselsheim. The Opel #corsa Rally Electric is the star of the ADAC #opel Electric Rally Cup “powered by GSe”, the world’s first electric one-make rally cup. #opel and the all-electric #corsa rally car therefore play a pioneering role in international rallying and impress with the innovative spirit combined with sporty acceleration and performance. The #opel #corsa Electric’s image as a successful, locally emissions-free competition machine has now received further impetus from the established artist Elisa Klinkenberg. She has transformed the #opel #corsarallyelectric into an eye-catching “Art Car”, a mobile canvas for artistic expression with a statement, as can be seen in the video showing its creation.
Rebecca Reinermann, Vice President Marketing Opel/Vauxhall: “Motorsport and art were previously very male dominated. But for us, diversity in the ADAC #opel Electric Rally Cup is key. Future-oriented motorsport is not only electric, but also more diverse. And with the #corsarallyelectric designed by #elisaklinkenberg we are emphasising that #opel is more electric, dynamic and diverse – and therefore more progressive – than ever, even well beyond motorsport.”
E[M]POWER: The #opel #corsarallyelectric makes a clear statement
Driven purely by electricity, the #opel #corsarallyelectric is breaking with convention in rallying. The three all-female teams vying for glory with their male rivals in this season’s Cup are also making a clear statement. The same goes for #elisaklinkenberg. The artist, author and creator was a professional athlete herself until 2011 and now combines both in her paintings. The innovative concept of the ADAC #opel Electric Rally Cup is a prime example of how to successfully link promotion of young talents and electric motorsport for more sustainability. This makes Klinkenberg the ideal messenger to show, together with #opel, how motorsport, art, equality and lifestyle fit together – and how this combination can inspire new, young and female target groups in particular.
Elisa Klinkenberg: “I liked the idea of bringing my art to a car and turning it into a canvas with a clear message. The #corsarallyelectric is a car driven in rallies by women and proves that we can achieve a lot together! Executing this statement artistically on the car was an exciting challenge.”
In the colours #green, white, pink and red, the unconventional “Art Car” brings a fresh spirit to the field of electric #corsa rally cars. The word “E[M]POWER!”, in white letters on the black roof, stands not only for the power of electricity, which drives all the Cup cars, but also for the power of the female teams. For further emphasis, the artist has painted on the side of the car the confident message: “We drive our way. We are leaders. We drive with confidence. We drive with tailwind. Because we are many and we are loud. It’s time for a FEMALE DRIVE.”
Together with #elisaklinkenberg, #opel is demonstrating that “Modern German” – as a core pillar of the brand – is being filled with life. In addition, the #corsarallyelectric “Art Car” is the start of a wide social media campaign. Users will soon learn more via the Instagram and social media channels of #opel and #elisaklinkenberg.
PionieristicaautodarallyelettricacomeartcarOpelCorsaRallyElectricprogettatadaElisaKlinkenberg (2)
6000x4000, 8MB
PionieristicaautodarallyelettricacomeartcarOpelCorsaRallyElectricprogettatadaElisaKlinkenberg (6)
6000x4000, 9MB
PionieristicaautodarallyelettricacomeartcarOpelCorsaRallyElectricprogettatadaElisaKlinkenberg (3)
6000x4000, 10MB
PionieristicaautodarallyelettricacomeartcarOpelCorsaRallyElectricprogettatadaElisaKlinkenberg
6000x4000, 7MB
PionieristicaautodarallyelettricacomeartcarOpelCorsaRallyElectricprogettatadaElisaKlinkenberg (7)
6000x4000, 5MB
PionieristicaautodarallyelettricacomeartcarOpelCorsaRallyElectricprogettatadaElisaKlinkenberg (1)
6000x4000, 7MB
PionieristicaautodarallyelettricacomeartcarOpelCorsaRallyElectricprogettatadaElisaKlinkenberg (5)
6000x3999, 9MB
PionieristicaautodarallyelettricacomeartcarOpelCorsaRallyElectricprogettatadaElisaKlinkenberg (4)
6000x4000, 6MB
News correlate |
||
|
|
|
giugno 11, 2024
|
novembre 21, 2023
|
settembre 27, 2023
|
|
Third round of ADAC Opel Electric Rally Cup “powered by GSe” on June 15/16First of three events in France for teams and Corsa Rall... |
La giuria premia il concetto pionieristico dell'ADAC Opel Electric Rally Cup "powered by GSe"Helen Walter, Product Manager di Opel... |
Seventh round of #adacopelelectricrallycup “powered by GSe”Reiter or Carlberg: Who will win the world’s first electric #rally cup?... |
Scarica tutto 
Ti potrebbe interessare anche |
||
|
|
|
giugno 19, 2023
|
giugno 07, 2023
|
agosto 29, 2019
|
|
• #callecarlberg festeggia la prima vittoria nell'ADAC #Opel Electric #rally Cup "powered by GSe"• Reiter e Carlberg ora separati ... |
• Video social: l’ambasciatore del Marchio #opel tiene un discorso motivazionale in un nuovo sport per lui• Klopp: “Questa è la ri... |
Predecessor: rare first-generation #Corsa on #Opel standTime-travel: 1987 “young-timer” drives 2,700km from Portugal to IAAWorld p... |
Inglese 
Scarica tutto 
Condividi
Condividi via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Tecnologia
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness