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novembre 21, 2012 - Opel
Opel returns to motor sport
Opel is returning to motor racing in the form of an internationally oriented rally program with the new Opel ADAM and a circuit for the new Astra OPC that focusses on Germany. "These new motorsports activities play an important role in the strategic re-alignment of the company; they are a fundamental element of our brand profile," says Dr. Thomas Sedran, Opel’s Deputy CEO. Especially in grassroots, popular sports, the Ruesselsheim carmaker can look back on a long and successful tradition. The aim of the company is to create a new competition that appeals to customers which is both technically sophisticated and reasonably priced, while at the same time providing a platform for young ambitious drivers to continuously develop their talent
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